Purity Lash Mascara (Black)

This luxurious curling Mascara lifts, lengthens and curls lashes with its custom-designed wand, taking your look from flirty to dramatic in just a few swipes. Curvy Lash Mascara is enriched with Certified Organic Carnauba Wax for show-stopping lashes with supreme hold, plus conditioning botanical ingredients that strengthen hair fibres.

Lash-loving Castor Seed Oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and anti-inflammatory Magnolia Bark extract, which serves to nourish and condition for smooth application. Meanwhile, Vitamin E-rich antioxidant Sunflower Seed Oil strengthens and protects.

Curvy Lash Mascara evenly coats lashes in plant-based, buildable, rich, and glossy pigment, lifting each lash from root to tip and holding it in place. Accentuate your lashes with intense curl and a smudge-proof finish that lasts all day.

How to use

1. Apply INIKA Organic Curvy Lash Mascara as the final step in your makeup routine.
2. Use the custom curling brush to coat and separate lashes, dramatically lifting each one for a lifted look.
3. Wiggle the wand at the roots of the lashes through to the tip, repeating until desired curl is achieved.
4. Take care for a minute until dry and set.

TIPS:

Do not pump Mascara wand in and out of the container as this can pump air into the product and dry it out.
– Wait for any smudges on the skin to dry before gently dabbing off with a cotton tip or clean, soft spoolie brush.
– Easily remove at the end of the day using INIKA Organic Phyto-Active Micellar Rosewater.
– Store below 30°C.

Ingredients

Aqua (Water), Copernicia Cerifera (Carnauba) Wax*, Stearic Acid, Ricinus Communis (Castor) Seed Oil*, Propanediol, Pentylene Glycol (Sugar Cane), Glyceryl Stearate SE, C10-18 Triglycerides, Tocopherol (Vitamin E), Honokiol (Magnolia Bark Extract), Helianthus Annuus (Sunflower) Seed Oil, Xanthan Gum, Sodium Hydroxide, Galactoarabinan, Iron Oxides (CI 77499). *From Organic Agriculture, 100% Natural Origin of Total

Sustainability

As the world’s first plastic-neutral makeup brand, we are committed to taking action for the planet.

90% of INIKA Organic’s new brand packaging is made from sustainable & reused materials

84% decrease in our use of virgin plastic, going from 8.1 to 1.3 tonnes, annually

The unavoidable plastic we do use, we fund to collect with trusted partner CLEANHUB. We prevent over 5 tonnes of plastic from entering the environment and our oceans each year